We are thrilled and extremely proud to unveil our new JCC Greater Boston logo and tagline: Find Your Center. This is the first exciting step in the roll out of our comprehensive new branding suite which aims to raise visibility for our wide breadth of programs while supporting some of the key goals outlined in our Strategic Plan around expansion, philanthropy, and engagement within the Greater Boston community.
Our new logo beautifully illustrates our identity as an organization today, pays tribute to our history as a long-standing institution within the Greater Boston Jewish community, and aligns seamlessly with our vision for the future of the JCC. It features a clearly defined center with the letters J-C-C wrapping around to form a circle that can be viewed as either completing a whole, embracing our community, or something else entirely depending on your perspective. The simple yet strong visual effectively communicates maturity, modernity, sophistication, and warmth, as well as the many other positive qualities the JCC embodies. It was also important to us to incorporate the quintessential “J” that has been a key recognizable feature in our logo for decades.
Our new tagline of Find Your Center builds on the idea that anyone and everyone can come to the JCC and find what centers them – whether physically through a fitness or creative class, socially through connections with friends and family, or culturally through opportunities to engage with Jewish life and tradition.
We were fortunate to partner with local graphic design firm, J Sherman Studio, to help bring our new visual identity to life. Our needs were pretty complex as a multifaceted organization with a diverse community representing individuals and families at all ages and stages. Despite the challenge, the J Sherman team expertly guided us through the highly collaborative process to deliver a colorful and cohesive family of logos that represents our extensive service offerings and core focus areas. Our full suite of logos will be rolled out progressively starting this summer, and we can’t wait to see them all in use around the building and online very soon.
For the last year and a half, we have been in full transformation mode, updating our physical spaces and planning new programs that engage and support our community in a variety of different ways. Our new visual identity is an extension of that important work, putting our best foot forward for those who are being introduced to the JCC for the first time as well as those who have been with us from the start.
I am extremely grateful to the many teams, including members of our dedicated staff, Board, and JCC community, which spearheaded this process leading us to this milestone moment for the JCC. There is still so much more to look forward to, thank you for being a part of our exceptional community as we define our next chapter.
